1 800 Thank you!

Dan Heath and Chip Heath, authors of Made to Stick: Why Some Ideas Survive and Others Die, wrote a wonderful article in “Fast Company” about the power of gratitude in business - and why it is so hard to express it!

Companies with web sites (are there any without?) are easy to reach via the web, take the time and write why that foot massager makes your day or how the sesame seeds on your favorite crackers just moved them to the top of your list!  Read the full article here.
The more companies hear  from satisfied consumers, the more they may pave the way to channel these utmost important messages to the right places:  to the people who need and deserve to hear the praise, as well as to the product designers who are in the powerful position to give us more of what we already love!

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